In these difficult times, staying at home is the new normal. COVID-19 pandemic has affected everyone worldwide. Hundreds of people are fighting coronavirus and hundreds of others are fighting isolation. As social beings, we seek human connections for survival. Loneliness isn’t just a feeling. Just like hunger and thirst which leads a person to reach […]
Being a market wide success requires bringing your A-game to the table. The way to do that is by becoming a sensation with your viral marketing strategies or by being ‘on fleek’ with your top tier marketing tactics. Product Promotion which is a common partnership nowadays helped to coin the term Influencer Marketing that is […]
The COVID-19 lockdown across the globe is causing major economic and financial impacts, but a key advantage that we have in this contemporary world, which wasn’t available during the past pandemics, is the internet and its increased connectivity, which has enabled many businesses to continue their activity despite not being able to open up their […]
With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history. What is […]
“Am I audible?”, “Please unmute before you talk.”, “Okay so everybody on?”, “Your voice is breaking!” are some of the things you are now hearing on a regular basis, whether you’re working or in school. Since we have all been keeping safe at our homes, our routines have not really changed, they have just gone […]
The past few weeks feel like we have woken to a completely different world from where we have slept. At this point, we are all shaken with a 360-degree turn in our lives because we believe it or not, the world after COVID-19 is going to be different from the world before the COVID-19 pandemic. […]
With the technology and trends moving forward at a breakneck pace, it is imperative that the brands keep up with them. In order to stay hand in hand with the ever-changing marketing ploys, every brand needs to step up their game. Especially with social media being ubiquitous, having an impressive online presence is a must. […]
The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]
