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Instagram growth strategies to build your brand organically

Instagram initially portrayed its impression as a fun application for the youngster and later become a platform for content marketing, selling and networking for individuals and brands. With more than 300 million active monthly users sharing 60 million images and 1.9 billion likes per day, it offers a great opportunity to the businesses for reaching […]

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Money Heist Marketing

Decoding and Learning Marketing from Money Heist: From being a regional drama to a worldwide phenomenon

La Casa De Papel or as many of you may know it, Money Heist, a Spanish thriller that grew out to be so popular that it’s currently the most successful foreign language series and rightfully so. The show streams on Netflix and is easily one of their biggest hits all around the world and is […]

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Marketing approaches businesses can adapt after the lockdown

We are all collectively waiting for the day when we conquer this dreadful disease, walk around and live freely back again, but till then, maintaining sanity and safety, both are equally important. Staying home and practising social distancing are sure shot ways to control the spread of the virus, but they have gravely impacted our […]

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The evolution of TikTok and its wild growth as a major marketing platform.

With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history.   What […]

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Rebranding Godrej

The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]

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FOR THE EXCEPTIONALS

Nothing can feed you more but your passion when it is about your job. As an engineer, I came with a default tagline of a Technical Employee and soon understood that I have to start my career with a technical job. But who would have thought that I would end up following my passion? And […]

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THIS IS THE OTHER SIDE

“Dracarys!” cannot be the entirety of the blog, apparently, and so I have been relegated to writing something that resonates with me rather than my nerdish getaway. Working as Content Drogon (copywriter) at the agency for 6 months now, I have come across several points where I was often surprised, if not blown away by […]

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