The digital landscape has evolved, and online shopping has become the norm for consumers for a good reason. Ecommerce marketing plays a pivotal role in the success of businesses: As more and more consumers turn to the convenience of online shopping, it is crucial for businesses to implement effective strategies that can maximise sales and […]
Welcome to the world of growth marketing, where businesses are constantly seeking ways to attract, engage, and convert customers. At the heart of this pursuit lies the growth marketing funnel, a strategic framework that guides businesses in their efforts to turn prospects into loyal customers. Understanding the anatomy of this funnel is crucial to the […]
Marketing strategies used to be all about flashy ads, loud promotions, and exaggerated claims. But, nowadays, it is seen that people tend to make decisions based on their emotions rather than being attracted by promotions or ads. Thus, in today’s ultra-connected and ultra-competitive market, emotion has become a powerful tool to connect with the target […]
With the digital marketing campaigns evolving and taking shape aggressively, it’s up to brands to kick up their marketing game a notch to maintain their position in the competitive struggle to be relevant, relatable & hip. With everyone looking up new ways to stand out with their social media campaigns, here’s a way you can […]
Instagram initially portrayed its impression as a fun application for the youngster and later become a platform for content marketing, selling and networking for individuals and brands. With more than 300 million active monthly users sharing 60 million images and 1.9 billion likes per day, it offers a great opportunity to the businesses for reaching […]
In these difficult times, staying at home is the new normal. COVID-19 pandemic has affected everyone worldwide. Hundreds of people are fighting coronavirus and hundreds of others are fighting isolation. As social beings, we seek human connections for survival. Loneliness isn’t just a feeling. Just like hunger and thirst which leads a person to reach […]
We are all collectively waiting for the day when we conquer this dreadful disease, walk around and live freely back again, but till then, maintaining sanity and safety, both are equally important. Staying home and practising social distancing are sure shot ways to control the spread of the virus, but they have gravely impacted our […]
Being a market wide success requires bringing your A-game to the table. The way to do that is by becoming a sensation with your viral marketing strategies or by being ‘on fleek’ with your top tier marketing tactics. Product Promotion which is a common partnership nowadays helped to coin the term Influencer Marketing that is […]
With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history. What is […]
The past few weeks feel like we have woken to a completely different world from where we have slept. At this point, we are all shaken with a 360-degree turn in our lives because we believe it or not, the world after COVID-19 is going to be different from the world before the COVID-19 pandemic. […]
