How to Choose the Right Branding Agency for Your Company's Needs

The right branding agency plays a pivotal role in shaping the success and growth of a company. Who needs a branding agency? Any business, organization, or individual looking to establish or enhance their brand identity, brand strategy, and overall brand presence can benefit from a branding agency. Whether you are a startup, small business, medium-sized […]


Turning the Page: Exploring Recent Brand Repositioning Journeys

In the ever-evolving landscape of business, brands often find themselves at a crossroads, necessitating a strategic shift in their positioning to stay relevant and capture new market opportunities. Brand positioning, the art of crafting a distinct image in consumers’ minds, plays a pivotal role in shaping customer perceptions and driving business success. This blog delves […]


Designing a Strong Visual Branding for Your E-commerce Brand

In the fast-paced world of e-commerce branding, creating a strong visual branding is essential for standing out from the competition and connecting with your target audience. A well-crafted visual brand identity not only helps in establishing a memorable and cohesive brand image but also instills trust and recognition among your customers. In this blog post, […]


Beyond social media

Beyond Social Media: How To Leverage Influencer Marketing For Holistic Branding Strategy

Hey there, fellow marketers! Have you ever realised that the days are gone when traditional advertising could guarantee a successful branding campaign? Hopefully yes!  In today’s digital age, consumers are more sceptical than ever before and are actively seeking authentic connections with the brands they love.  So, it’s time to break and come out from […]


visual storytelling

Why Visual Storytelling Is Essential For Branding

In the era of digital marketing, brand building or branding is not uncommon. Every business or organisation continuously tries to create its own brand identity to convey the core message of the business to the target audience. If you are a digital marketer or a business owner, you may always be in search of creative […]


High Quality Backlinks

Things You Need To Know About Backlinks And High-Quality Backlinks

What are Backlinks? Backlinks are links from one website to another, commonly referred to as “inbound links” or “incoming links.” A backlink is a reference to another website that is referenced by another website. Backlinks are crucial for several reasons First, they can direct visitors from the connecting site to your website. They also play […]


Spotify Marketing Strategy

Cracking The Code: Case Study On Spotify Marketing Strategy

Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry.  Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting over 299 million subscribers in more […]


What makes Branding different from Advertising

Although branding and advertising have some overlap, to a major extent they serve different purposes. Creating and shaping a brand’s identity is the responsibility of branding objectives. On the other hand, an advertising objective is responsible for promoting that brand and attracting customers. Often, the lines between these two services are blurred since both agencies […]


Sansanikhez Khabar: Dabur Bana Masalon Ka Badshah

“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]