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Spotify Marketing Strategy

Case study of Spotify Marketing Strategy Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry.  Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting […]

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Sansanikhez Khabar: Dabur Bana Masalon Ka Badshah

“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]

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EMOTIONAL BRANDING IN E-COMMERCE FROM HEART TO CART

Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]

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How does an agency celebrate Diwali?

Diwali is a frenetic time at an agency. The run up to Diwali is like a 100m dash, with people crushing the deadlines daily. Equally adventurous is the 5 day diwali break that comes on and after Diwali, where after a sail through stormy waters, one enters a sea of serenity. But in the days […]

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