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Branding

EMOTIONAL BRANDING IN E-COMMERCE FROM HEART TO CART

Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]

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How does an agency celebrate Diwali?

Diwali is a frenetic time at an agency. The run up to Diwali is like a 100m dash, with people crushing the deadlines daily. Equally adventurous is the 5 day diwali break that comes on and after Diwali, where after a sail through stormy waters, one enters a sea of serenity. But in the days […]

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