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Spotify Marketing Strategy

Case study of Spotify Marketing Strategy Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry.  Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting […]

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What makes Branding different from Advertising

Although branding and advertising have some overlap, to a major extent they serve different purposes. Creating and shaping a brand’s identity is the responsibility of branding objectives. On the other hand, an advertising objective is responsible for promoting that brand and attracting customers. Often, the lines between these two services are blurred since both agencies […]

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8 Important ecommerce trends in 2023

Ecommerce trends are the current developments and patterns in the online shopping industry. These trends can include the use of new technologies, changes in consumer behavior, and new business models. Some examples of ecommerce trends include the rise of mobile commerce, the increasing use of personalization and social media in ecommerce, and the emergence of […]

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Everything you need to know about Elon Musk Twitter Takeover

Elon Musk’s $44 billion Twitter takeover saga comes with all the drama necessary to be immortalised in case of studies for future captains of industry.  While a Delaware Court was getting ready to rule on the standoff, Tesla Inc’s CEO performed a U-turn by proposing to buy Twitter at the agreed price. Let’s see why […]

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Sansanikhez Khabar: Dabur Bana Masalon Ka Badshah

“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]

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Content Ideas, If You Are Struggling To Rank (Final Chapter)

In the Chapter 1 of this series of Content ideas, if you are struggling to rank, we told you why content is so important, along with the sources from where you could get unique content ideas. This is the extension of that blog and is the final chapter of this series. In this blog we […]

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How Is The Influence Of An Influencer Used To Promote Business?

Marketing is the way you tell the people that your business provides the solution to the problem you are facing, or your business provides a product which people might be looking for. Influencer marketing is the most recent type of marketing which has surfaced and is doing great for a lot of businesses.  This blog […]

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Content Ideas, If You Are Struggling To Rank (Chapter-1)

Trust us when we say this, everybody goes through the phase when they are out of content ideas and they don’t know what to do. It is like a phase where the world seems to have gone bare of content ideas for websites, youtube, blogs and all the other platforms. But don’t worry! We have […]

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Can Digital Marketing replace Traditional Marketing?

The channel via which a target audience is exposed to a marketing message is the key distinction between digital and traditional marketing. Digital marketing employs digital media, such as social media or websites, as opposed to traditional marketing, which uses traditional media, such as magazines and newspapers.  Of course, just because something is traditional doesn’t […]

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Importance Of Searcher Intent

Imagine someone has a query and they go to a search engine and type, “Where can I buy an apple?” How would you know whether they want apples for eating or apple gadgets? This is the exact scratch-head moment where searcher intent plays a major role! In this blog we are going to tell you […]

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