How these digital marketing tactics can relieve your COVID-19 chaos?
The COVID-19 lockdown across the globe is causing major economic and financial impacts, but a key advantage that we have in this contemporary world, which wasn’t available during the past pandemics, is the internet and its increased connectivity, which has enabled many businesses to continue their activity despite not being able to open up their physical outlets. Every single industry and business is adversely affected due to such a contagious outbreak. Every business owners are struggling to revive from the crisis. During such a chaotic situation, digital media can contribute to a great extent to relieve one’s worries. Strong communication over digital platforms can help a business to get widespread virtual visibility and recognition. The quality of content shared across the different platforms have always been the successful key to get followers and subscribers. To increase brand awareness, virtual visibility and audience engagement, some key digital content marketing tactics are listed below which are worth focusing on amid the COVID – 19 lockdown.
VIDEO CONTENT – LIVE SESSIONS
From being the ‘next big thing’ in content marketing, video is the most practised norm. Facebook, Twitter, Instagram and Linkedin are constantly improving their video surfing capabilities because video means higher engagement and customer retention. 81% of businesses use video as a marketing tool. In the current scenario, video content is leading among all due to an increase in consumer FREE TIME. Nowadays, live sessions have become a part of the brand’s digital marketing strategy.
It is observed that consumer love to interact with the brand which gives its audience an opportunity to connect with them via 360-degree videos, Shopping posts, Polls, and Quiz. 93% of marketers agree that interactive content is effective in educating its buyers versus just 70% for static content. Every piece of interactive content is a form of a call-to-action (CTA) with or without another CTA. Interactive content is shared and this shareability increases brand awareness. This strategy works amid COVID – 19 crisis because the target audience is free enough to get engage with the brand and wants it to be on their feeds.
Smart marketers have managed to club two flourishing avenues (E-commerce and Social media) together and made social commerce the norm. Brands are now selling their products directly on their social platform via shoppable stories and posts, social media plugins and apps and ads on social media with CTAs to eCommerce sites. 36% of internet users say that social network has become as important as other information for making a product choice. Social commerce is an ongoing trend. people in this leisure and free time explore more shopping websites and make comparative decisions. Social commerce will take up a rising curve as physical stores might notice a decrease in the footfalls due to the after-effects of the pandemic.
Apart from these trends, another ongoing trend is moment marketing. Check out https://gemius.co/being-in-the-moment-marketing/ to know how this trend is getting viral and catching audience attention
As the impact of COVID-19 continues to unfold, brands need to keep a close watch on the changing consumer preferences and behaviours, they need to understand the perspective of the consumer and follow the ongoing trend to attract, engage and retain their target audience.