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Using stories as a tool to take your digital game up a notch

The digital market has been evolving at an aggressive speed. The brands have been upping their game with creative, innovative and an agile approach towards their marketing strategies. The digitally active brands are trying to come up with ways to capture the attention of their target market along with creating an impressive engagement amongst its [...]

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Money Heist Marketing

Decoding and Learning Marketing from Money Heist: From being a regional drama to a worldwide phenomenon

La Casa De Papel or as many of you may know it, Money Heist, a Spanish thriller that grew out to be so popular that it’s currently the most successful foreign language series and rightfully so. The show streams on Netflix and is easily one of their biggest hits all around the world and is […]

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The evolution of TikTok and its wild growth as a major marketing platform.

With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history.   What […]

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Being in the Moment (Marketing)

With the technology and trends moving forward at a breakneck pace, it is imperative that the brands keep up with them. In order to stay hand in hand with the ever-changing marketing ploys, every brand needs to step up their game. Especially with social media being ubiquitous, having an impressive online presence is a must. […]

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