How Roastea in Gujarat Created a Viral Instagram Reel and Boosted Sales

In the ever-evolving realm of social media marketing, where attention is scarce and competition is fierce, one brand from the capital of Gujarat has shattered the boundaries of success. Roastea, a name that now echoes through the corridors of social media marketing, has achieved something truly remarkable: viral Instagram Reels. This viral instagram reels garnered […]


Spotify Marketing Strategy

Cracking The Code: Case Study On Spotify Marketing Strategy

Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry.  Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting over 299 million subscribers in more […]


8 Important ecommerce trends in 2023

Ecommerce trends are the current developments and patterns in the online shopping industry. These trends can include the use of new technologies, changes in consumer behavior, and new business models. Some examples of ecommerce trends include the rise of mobile commerce, the increasing use of personalization and social media in ecommerce, and the emergence of […]


Everything you need to know about Elon Musk Twitter Takeover

Elon Musk’s $44 billion Twitter takeover saga comes with all the drama necessary to be immortalised in case of studies for future captains of industry.  While a Delaware Court was getting ready to rule on the standoff, Tesla Inc’s CEO performed a U-turn by proposing to buy Twitter at the agreed price. Let’s see why […]


Sansanikhez Khabar: Dabur Bana Masalon Ka Badshah

“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]


How brands can grow on Instagram using Reels

Instagram has been transforming the world of digital communication. The platform rolled out its latest feature called Reels at the start of August, creating a lot of buzz on social media after TikTok was banned in India. Initially, people criticized reels and a lot of memes were generated on the same. After some time, users […]


Using stories as a tool to take your digital game up a notch

The digital market has been evolving at an aggressive speed. The brands have been upping their game with creative, innovative and an agile approach towards their marketing strategies. The digitally active brands are trying to come up with ways to capture the attention of their target market along with creating an impressive engagement amongst its [...]


Money Heist Marketing

Decoding and Learning Marketing from Money Heist: From being a regional drama to a worldwide phenomenon

La Casa De Papel or as many of you may know it, Money Heist, a Spanish thriller that grew out to be so popular that it’s currently the most successful foreign language series and rightfully so. The show streams on Netflix and is easily one of their biggest hits all around the world and is […]