Introduction Brand positioning is crucial for businesses because it defines how your target audience perceives your brand in relation to competitors. It helps establish a unique identity, differentiating your offerings and creating a lasting impression. Effective brand positioning influences consumer behavior, builds brand loyalty, and ultimately drives business success by setting clear expectations and resonating […]
In today’s digital age, mobile optimization is crucial for the success of e-commerce websites. This guide will explore the importance of mobile optimization, how it is done, and provide practical tips to enhance the mobile user experience. What is Mobile Optimization? Mobile optimization involves tailoring a website’s design, content, and functionality to ensure a seamless […]
In the ever-evolving realm of e-commerce, Amazon remains a dominant force, attracting millions of potential customers daily. To succeed in this highly competitive landscape, a strategic marketing plan is essential. Join us as we explore a step-by-step guide to boosting your Amazon sales in 2023. What is Amazon Marketing and Its Key Components? Amazon marketing […]
“Am I audible?”, “Please unmute before you talk.”, “Okay so everybody on?”, “Your voice is breaking!” are some of the things you are now hearing on a regular basis, whether you’re working or in school. Since we have all been keeping safe at our homes, our routines have not really changed, they have just gone […]
Nothing can feed you more but your passion when it is about your job. As an engineer, I came with a default tagline of a Technical Employee and soon understood that I have to start my career with a technical job. But who would have thought that I would end up following my passion? And […]
Welcome to the second post on Gemius’ Blog, namely “Written in the Stars.” As the Visual Strategist & Copy Writer at the agency, the responsibility(burden) of writing this blog inadvertently fell on my shoulders (although it was my idea to even have a blog in the first place). Having worked at Gemius for over a […]
“Dracarys!” cannot be the entirety of the blog, apparently, and so I have been relegated to writing something that resonates with me rather than my nerdish getaway. Working as Content Drogon (copywriter) at the agency for 6 months now, I have come across several points where I was often surprised, if not blown away by […]
