Branding & Marketing Trends of 2018
Evolution and adapting to changes are how we have enhanced as a species, in various sciences, and the methods we choose to work in. Finding a technique that works and implementing it to optimize desired results is a great way to be at the top of the heap, but evolving with times, trends, and tech is essential to maintaining that position.
Every year comes with emerging concepts that are studied & tested upon and predicted to work. And in branding and marketing, these advancements come in the form of new and improved designs, digital and offline advertising strategies, and more. And 2018 too comes with its own set of trends and techniques which we will discuss below.
Design
MINIMALIST
From logos to conventional posters, offline and online marketing strategists are picking up on the idea, “Less is more.” Crisp geometric or graphic elements, image clarity, use of stand out colours for neat, minimal content and overall creating a design that gives a clear message without overwhelming the consumer.
MINIMALIST
From logos to conventional posters, offline and online marketing strategists are picking up on the idea, “Less is more.” Crisp geometric or graphic elements, image clarity, use of stand out colours for neat, minimal content and overall creating a design that gives a clear message without overwhelming the consumer.
GRADIENTS/DUOTONES
Bright colour gradients have been adopted by big brands like Apple, Instagram, et cetera for their branding, design aesthetics, and other visual communication. A blend of contrasting shades placed to bring out the highlights and middle tones of the image.
Content
VIDEO MARKETING
A study done a few years ago by youtube suggested that Indians, on an average, spend 1.6 hours a day watching videos. A number which has only become greater in the present times. We have seen a massive growth in Video Marketing on all social media platforms and as it is easier for audiences to consume the content, engaging, and is a method of impactful brand messaging and storytelling. In 2018, this is to undoubtedly increase in the forms of live videos, vlogs, videos ads, behind the scene cuts, et cetera.
VIDEO MARKETING
A study done a few years ago by youtube suggested that Indians, on an average, spend 1.6 hours a day watching videos. A number which has only become greater in the present times. We have seen a massive growth in Video Marketing on all social media platforms and as it is easier for audiences to consume the content, engaging, and is a method of impactful brand messaging and storytelling. In 2018, this is to undoubtedly increase in the forms of live videos, vlogs, videos ads, behind the scene cuts, et cetera.
Influencer Marketing
For awareness, promotions, campaigns, and more, brands have increasingly started to make collaborations with influencers on social media as audiences trust these influencers to write about a product they have tried and tested rather than a celebrity endorsed as the brand’s ambassador.
USER EXPERIENCE (UX)
ARTIFICIAL INTELLIGENCE (AI)
Integration
With tech advancements infusing itself in all kinds of marketing process, enhancing user experience with its use is a continuous, dynamic process. Face recognition for a smoother digital experience, brand chatbots for instant answers to queries and interactive brand image, effective virtual assistance, and more.
ARTIFICIAL INTELLIGENCE (AI)
Integration
With tech advancements infusing itself in all kinds of marketing process, enhancing user experience with its use is a continuous, dynamic process. Face recognition for a smoother digital experience, brand chatbots for instant answers to queries and interactive brand image, effective virtual assistance, and more.
Personalised Advertising
Audiences consume brand data in the form of advertising on almost every website they use and lately, brands have tapped into personalizing these ads with the use of second-party data and this tactic has been said to grow in use by 28% till 2020. This not only creates content and ads that are relevant to the viewer, they are also effective as they come from reliable sources. Over 91% of advertisers have adopted the integration of DMPs which helps them carry out targeted marketing efficiently.