With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history. What is […]
“Am I audible?”, “Please unmute before you talk.”, “Okay so everybody on?”, “Your voice is breaking!” are some of the things you are now hearing on a regular basis, whether you’re working or in school. Since we have all been keeping safe at our homes, our routines have not really changed, they have just gone […]
The past few weeks feel like we have woken to a completely different world from where we have slept. At this point, we are all shaken with a 360-degree turn in our lives because we believe it or not, the world after COVID-19 is going to be different from the world before the COVID-19 pandemic. […]
With the technology and trends moving forward at a breakneck pace, it is imperative that the brands keep up with them. In order to stay hand in hand with the ever-changing marketing ploys, every brand needs to step up their game. Especially with social media being ubiquitous, having an impressive online presence is a must. […]
For every brand, this is an incredibly difficult time. The situation at hand is uncertain, and we are unsure of what lies ahead. Almost every organisation is dealing with the consequences of this lockdown and are experiencing a decline in their business. In such chaotic situations, brands have taken up their operations on the digital […]
The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]
Client projects are often times mundane, not well executed, or a collaborative mess between the various agencies (photography, videography, styling et cetera) handling it. However, there are times when a client project, especially for branding, can take a wild turn for the better. When such an idea is thought out, it has to bear the […]
Nothing can feed you more but your passion when it is about your job. As an engineer, I came with a default tagline of a Technical Employee and soon understood that I have to start my career with a technical job. But who would have thought that I would end up following my passion? And […]
Welcome to the second post on Gemius’ Blog, namely “Written in the Stars.” As the Visual Strategist & Copy Writer at the agency, the responsibility(burden) of writing this blog inadvertently fell on my shoulders (although it was my idea to even have a blog in the first place). Having worked at Gemius for over a […]
