For every brand, this is an incredibly difficult time. The situation at hand is uncertain, and we are unsure of what lies ahead. Almost every organisation is dealing with the consequences of this lockdown and are experiencing a decline in their business. In such chaotic situations, brands have taken up their operations on the digital […]
The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]
Client projects are often times mundane, not well executed, or a collaborative mess between the various agencies (photography, videography, styling et cetera) handling it. However, there are times when a client project, especially for branding, can take a wild turn for the better. When such an idea is thought out, it has to bear the […]
Nothing can feed you more but your passion when it is about your job. As an engineer, I came with a default tagline of a Technical Employee and soon understood that I have to start my career with a technical job. But who would have thought that I would end up following my passion? And […]
Welcome to the second post on Gemius’ Blog, namely “Written in the Stars.” As the Visual Strategist & Copy Writer at the agency, the responsibility(burden) of writing this blog inadvertently fell on my shoulders (although it was my idea to even have a blog in the first place). Having worked at Gemius for over a […]
“Dracarys!” cannot be the entirety of the blog, apparently, and so I have been relegated to writing something that resonates with me rather than my nerdish getaway. Working as Content Drogon (copywriter) at the agency for 6 months now, I have come across several points where I was often surprised, if not blown away by […]
