Do you have an idea that could mint the big bucks? Did the proverbial “lightbulb” blink to life in your brain and you are considering setting up a startup business? Not to bring you down, but the most perilous challenge faced by a startup is remaining cash-positive. The first department to be shown the door […]
The marketing horizon is an ever-changing one. The digital revolution has given traditional marketing methods a run for their money. Limitless advertising possibilities have emerged and have been effectively used by brands. One such marketing tactic is moment marketing, where you associate your brand with a “moment” or an event. It isn’t really difficult when […]
Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]
It is astonishing that you came out of the world of memes and got some time to read this blog on memes. Well, as you are here, let’s talk about meme marketing and actually have a serious discussion on it. (you might have thought about a lot of sarcastic memes in your head after reading […]
The world has witnessed some of the greatest developments in digital technology from time to time. Technology has grown across various corners of the world at an extremely fast pace and this also led to a transformation in the lifestyle of millions of people. The world also witnessed a quick digitalization of technology across various […]
With the digital marketing campaigns evolving and taking shape aggressively, it’s up to brands to kick up their marketing game a notch to maintain their position in the competitive struggle to be relevant, relatable & hip. With everyone looking up new ways to stand out with their social media campaigns, here’s a way you can […]
Someone’s said it right, “Content is King!” It holds true for a simple message of “Daag Acche Hain!” by India’s favourite Surf Excel or for Coca Cola, making their beverage synonymous to the drink you need to reach out for with “Thanda Matlab Coca Cola!” Whether it’s an ad copy, a stellar tagline or an […]
Instagram has been transforming the world of digital communication. The platform rolled out its latest feature called Reels at the start of August, creating a lot of buzz on social media after TikTok was banned in India. Initially, people criticized reels and a lot of memes were generated on the same. After some time, users […]
Diwali is a frenetic time at an agency. The run up to Diwali is like a 100m dash, with people crushing the deadlines daily. Equally adventurous is the 5 day diwali break that comes on and after Diwali, where after a sail through stormy waters, one enters a sea of serenity. But in the days […]
