The business of marketing and advertising began and has sustained by hitting the right chords with people, all kinds of people. Although it may be a vehicle to get money into the businessmen’s pockets, it has also become one to show parts of society that many are not aware of, are not in agreement with […]
Word of mouth marketing is a form of marketing strategy running from the start of the advertising industry. It has been the main reason for the success of many brands. It has undoubtedly been the most used marketing strategy which has been existing even before the invention of the internet. So, what is word-of-mouth marketing? […]
The COVID-19 pandemic saw a lot of changes and adaptations in businesses across the globe. We were able to see brands and organisations adopting newer techniques. Adjustment towards the #NewNormal & newer practices is a must. As they say, if businesses are not agile enough to change their face and adopt new methodology, they will […]
Instagram initially portrayed its impression as a fun application for the youngster and later become a platform for content marketing, selling and networking for individuals and brands. With more than 300 million active monthly users sharing 60 million images and 1.9 billion likes per day, it offers a great opportunity to the businesses for reaching […]
La Casa De Papel or as many of you may know it, Money Heist, a Spanish thriller that grew out to be so popular that it’s currently the most successful foreign language series and rightfully so. The show streams on Netflix and is easily one of their biggest hits all around the world and is […]
In these difficult times, staying at home is the new normal. COVID-19 pandemic has affected everyone worldwide. Hundreds of people are fighting coronavirus and hundreds of others are fighting isolation. As social beings, we seek human connections for survival. Loneliness isn’t just a feeling. Just like hunger and thirst which leads a person to reach […]
We are all collectively waiting for the day when we conquer this dreadful disease, walk around and live freely back again, but till then, maintaining sanity and safety, both are equally important. Staying home and practising social distancing are sure shot ways to control the spread of the virus, but they have gravely impacted our […]
Being a market wide success requires bringing your A-game to the table. The way to do that is by becoming a sensation with your viral marketing strategies or by being ‘on fleek’ with your top tier marketing tactics. Product Promotion which is a common partnership nowadays helped to coin the term Influencer Marketing that is […]
The COVID-19 lockdown across the globe is causing major economic and financial impacts, but a key advantage that we have in this contemporary world, which wasn’t available during the past pandemics, is the internet and its increased connectivity, which has enabled many businesses to continue their activity despite not being able to open up their […]
