Ecommerce trends are the current developments and patterns in the online shopping industry. These trends can include the use of new technologies, changes in consumer behavior, and new business models. Some examples of ecommerce trends include the rise of mobile commerce, the increasing use of personalization and social media in ecommerce, and the emergence of […]
Elon Musk’s $44 billion Twitter takeover saga comes with all the drama necessary to be immortalised in case of studies for future captains of industry. While a Delaware Court was getting ready to rule on the standoff, Tesla Inc’s CEO performed a U-turn by proposing to buy Twitter at the agreed price. Let’s see why […]
“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]
In the Chapter 1 of this series of Content ideas, if you are struggling to rank, we told you why content is so important, along with the sources from where you could get unique content ideas. This is the extension of that blog and is the final chapter of this series. In this blog we […]
Marketing is the way you tell the people that your business provides the solution to the problem you are facing, or your business provides a product which people might be looking for. Influencer marketing is the most recent type of marketing which has surfaced and is doing great for a lot of businesses. This blog […]
Trust us when we say this, everybody goes through the phase when they are out of content ideas and they don’t know what to do. It is like a phase where the world seems to have gone bare of content ideas for websites, youtube, blogs and all the other platforms. But don’t worry! We have […]
The channel via which a target audience is exposed to a marketing message is the key distinction between digital and traditional marketing. Digital marketing employs digital media, such as social media or websites, as opposed to traditional marketing, which uses traditional media, such as magazines and newspapers. Of course, just because something is traditional doesn’t […]
Imagine someone has a query and they go to a search engine and type, “Where can I buy an apple?” How would you know whether they want apples for eating or apple gadgets? This is the exact scratch-head moment where searcher intent plays a major role! In this blog we are going to tell you […]
When you open Instagram now, the home screen is revolutionarily different than how it was when it launched in 2010. You would not be able to recognise the app if not for the popularized logos and symbols that are still core to the app. As with most apps, Instagram has gone through multiple makeovers and […]
How many times does it happen to you that you open your email and see at least one email (if not loads of them) from brands that notify you about their new collection launch or a big sale that the brand is going to hold very soon? Quite often, isn’t it? And honestly, sometimes these […]
