In the era of digital marketing, brand building or branding is not uncommon. Every business or organisation continuously tries to create its own brand identity to convey the core message of the business to the target audience. If you are a digital marketer or a business owner, you may always be in search of creative […]
What are Backlinks? Backlinks are links from one website to another, commonly referred to as “inbound links” or “incoming links.” A backlink is a reference to another website that is referenced by another website. Backlinks are crucial for several reasons First, they can direct visitors from the connecting site to your website. They also play […]
Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry. Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting over 299 million subscribers in more […]
Although branding and advertising have some overlap, to a major extent they serve different purposes. Creating and shaping a brand’s identity is the responsibility of branding objectives. On the other hand, an advertising objective is responsible for promoting that brand and attracting customers. Often, the lines between these two services are blurred since both agencies […]
“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]
Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]
Diwali is a frenetic time at an agency. The run up to Diwali is like a 100m dash, with people crushing the deadlines daily. Equally adventurous is the 5 day diwali break that comes on and after Diwali, where after a sail through stormy waters, one enters a sea of serenity. But in the days […]
The COVID-19 pandemic saw a lot of changes and adaptations in businesses across the globe. We were able to see brands and organisations adopting newer techniques. Adjustment towards the #NewNormal & newer practices is a must. As they say, if businesses are not agile enough to change their face and adopt new methodology, they will […]
The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]
