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Branding

The evolution of TikTok and its wild growth as a major marketing platform.

With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history. What is […]

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Rebranding Godrej

The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]

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Lost In Marble

Client projects are often times mundane, not well executed, or a collaborative mess between the various agencies (photography, videography, styling et cetera) handling it. However, there are times when a client project, especially for branding, can take a wild turn for the better. When such an idea is thought out, it has to bear the […]

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FOR THE EXCEPTIONALS

Nothing can feed you more but your passion when it is about your job. As an engineer, I came with a default tagline of a Technical Employee and soon understood that I have to start my career with a technical job. But who would have thought that I would end up following my passion? And […]

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THIS IS THE OTHER SIDE

“Dracarys!” cannot be the entirety of the blog, apparently, and so I have been relegated to writing something that resonates with me rather than my nerdish getaway. Working as Content Drogon (copywriter) at the agency for 6 months now, I have come across several points where I was often surprised, if not blown away by […]

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