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02
Sep 2022
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Marketing
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Can Digital Marketing replace Traditional Marketing?

The channel via which a target audience is exposed to a marketing message is the key distinction between digital and traditional marketing. Digital marketing employs digital media, such as social media or websites, as opposed to traditional marketing, which uses traditional media, such as magazines and newspapers. 

Of course, just because something is traditional doesn’t imply it’s outdated. With the increasing necessity for people to leave the digital environment, traditional marketing continues to be significant in people’s lives.

Many corporate executives are focusing on digital marketing in order to stay current. But does that imply that conventional marketing strategies are no longer successful?

Traditional Marketing

On the other hand, traditional marketing uses conventional platforms like printed media and billboards. Imagine Don Draper from Mad Men coming up with Coca-Cola TV commercial concepts and copy. 

Traditional marketing was essentially the sole method of marketing up to the advent of the internet in the 1990s.

Examples  of  Traditional Marketing

These include: 

  • Print Marketing: The placing of advertisements and product placements in newspapers and magazines.
  • Broadcast Marketing: Spoken advertisements on the radio and television.
  • Telephone Marketing: Cold calls and text messaging
  • Direct Mail Marketing: The use of snail mail to reach new and existing customers
  • Outdoor Marketing: The use of flyers, billboards, and posters to grab the attention of others.

Traditional marketing isn’t gone, but because it’s expensive and some forms of it aren’t as efficient as they once were, business owners may want to concentrate more on digital marketing when coming up with their promotional strategy.

Digital Marketing

Simply said, digital marketing is the use of online platforms for marketing communication, like websites and social media. 

If you use social media, you are likely familiar with the advertisements that appear in your stream; this is digital marketing.

Examples of Digital Marketing

These contain:

  • Social media marketing: The use of social media platforms to build brand image, advertise products and services, and to drive website traffic.
  • Search Engine Optimisation: The art of increasing website visibility on search engines.
  • Paid Search Advertising: An effective way to reach customers when they’re using search engines such as Google or Bing.
  • Email marketing: A cost-effective way to reach new and existing customers quickly
  • Affiliate marketing: Using your customers to promote your business across the social media channels they use. 

Your business’s brand could be built and enhanced by a well-designed website, an engaging blog post, and a few favourable internet reviews.

Traditional vs Digital

Traditional marketing shouldn’t be completely disregarded because it still has value in today’s society. 

However, digital marketing has quickly replaced traditional marketing strategies as the preferred option for corporate users, and not just because it is economical and environmentally beneficial. They employ this method of marketing because there are more individuals online than ever before, and figures show that more than half of all internet users do it via mobile devices.

In the end However, to get the maximum attention of your consumers and in order to promote your product & brand, there needs to be a balance between your classic reliable marketing & the bold fresh digital one.