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Monthly Archives: May 2022

Moment Marketing: How it will help businesses for growth?

The marketing horizon is an ever-changing one. The digital revolution has given traditional marketing methods a run for their money. Limitless advertising possibilities have emerged and have been effectively used by brands. One such marketing tactic is moment marketing, where you associate your brand with a “moment” or an event. It isn’t really difficult when […]

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EMOTIONAL BRANDING IN E-COMMERCE FROM HEART TO CART

Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]

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