Monthly Archives: January 2023

Spotify Marketing Strategy

Cracking The Code: Case Study On Spotify Marketing Strategy

Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry.  Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting over 299 million subscribers in more […]


What makes Branding different from Advertising

Although branding and advertising have some overlap, to a major extent they serve different purposes. Creating and shaping a brand’s identity is the responsibility of branding objectives. On the other hand, an advertising objective is responsible for promoting that brand and attracting customers. Often, the lines between these two services are blurred since both agencies […]


8 Important ecommerce trends in 2023

Ecommerce trends are the current developments and patterns in the online shopping industry. These trends can include the use of new technologies, changes in consumer behavior, and new business models. Some examples of ecommerce trends include the rise of mobile commerce, the increasing use of personalization and social media in ecommerce, and the emergence of […]