Brand Strategy - Campaigns - Digital Media
XYXX is a brand is into manufacturing and distribution of Inner and Loungewear for men and women. They started off as a brand which aimed at redefining the market, by replacing the uncomfortable and mundane brands by introducing innerwear which is comfortable, stylish, and fun yet at an affordable price range. At Gemius, we are responsible for framing their brand strategy, planning campaigns, building collaterals in order to boost their digital as well as retail presence
We started working with XYXX by first defining language. With their brand styling, we tried to give it a minimal yet modern appeal which can be seen in all their branding collaterals as well. We tried to establish a brand language which is causal, bold, and quirky.
In all of XYXX’s campaigns, it is portrayed friend who is easy-going, fun-loving guy who can be cool about everything except his comfort and style. Self-confident and Quirky in nature, he always enjoys being a show-stealer. We have tried to reflect the same attitude with their influencer marketing as well. Apart from these, we have also featured XYXX in many articles on many popular PR platforms.