Brand Strategy - Campaigns - Digital Media
Jhaveri Industries is a well-renowned name in the world spice market with excellence in culinary skills for more than 6 decades. And under their brand name Badshah, they have been formulating new flavours and aromas through their innovative research techniques, with a strong retail presence in the offline market.
At Gemius, we are responsible for developing a strong digital presence, via interactive campaigns on social media as well as developing a strong e-commerce presence.
We started with increasing their social media presence via many interactive campiagns and Influencer integration. One of our most popular digital campaign #HumareYahan was a major success with 7 lakh+ views on youtube. Moreover, we always carry a common tag #BadshahKeSaath in all over campiagns.
Apart from the digital space, we have developed BTL Magazine advertisement , Buzz and Activation, and Outdoor creatives such as Hoardings and PR articles on many popular media platforms.