How Roastea in Gujarat Created a Viral Instagram Reel and Boosted Sales

In the ever-evolving realm of social media marketing, where attention is scarce and competition is fierce, one brand from the capital of Gujarat has shattered the boundaries of success. Roastea, a name that now echoes through the corridors of social media marketing, has achieved something truly remarkable: viral Instagram Reels.

This viral instagram reels garnered tremendous traction for the brand:

1,433 likes | 350k views | 107 shares

Roastea is an omni channel beverage brand, situated in the middle of bustling chaos of Ahmedabad in Gujarat. It was their foray into the digital realm that changed the game forever. Through experimentation and an unwavering commitment to innovation, Roastea capitalised the power of trending audio and hashtags, bringing about tremendous engagement that got viral across the Instagram community.

But it wasn’t just the technical aspects that propelled Roastea’s success. They understood that relatability and timing were important. They ensured that their reels became a canvas for storytelling, bringing life to the shared experiences and emotions that tea or coffee lovers could connect with. And they knew exactly how to do it!

In this blog post, we embark on a journey to unravel the secrets behind Roastea’s extraordinary achievement.

Discover the secrets of how to viral reels on Instagram!

In this section, we will dive into proven strategies and expert tips to help you create reels that have the potential to go viral and skyrocket your visibility on the platform.

1. Utilising Trending Audio and Quick Trend Adaptation

Roastea capitalised on the popularity of trending audio on Instagram Reels, recognising its potential to create viral content. By keeping a close eye on the latest audio trends and quickly adapting them to their reels, Roastea ensured that their content remained latest and appealing to their target audience. Leveraging trending audio not only increased the chances of their reels being discovered but also encouraged viewers to engage and share the content with others.

2. Harnessing the Power of Trending Hashtags

Hashtags played an important role in Roastea’s objective for creating viral reels. The brand strategically used trending hashtags such as #reels, #reelsinstagram, #trendingreels, #viralvideos, and #explore into their reel captions.

This helped Roastea’s content to surface in relevant searches and reach a wider audience. By using popular viral reels hashtags on instagram, Roastea maximise their content’s visibility and increased the likelihood of their reels going viral.

3. Boosting Reels for Wider Reach

Recognising the positive response to their reels in terms of engagement, Roastea took advantage of Instagram’s promotional features to boost their content. By allocating a budget towards promoting their reels, Roastea amplified the reach and impressions of their content, ensuring it reached a broader audience. This strategic boosting helped Roastea’s reels gain further traction and increased the chances of them going viral.

4. Relatability and humour for Viral Content

Roastea understood the importance of creating reels that were relatable and infused with humour. They crafted content that resonated with their target audience by incorporating day-to-day life scenarios, funny moments, and relatable situations related to tea and coffee. This relatability factor increased the shareability of their reels, as viewers found them interesting and were eager to share them with their own network. Roastea’s ability to strike a chord with their audience through humour played a crucial role in their reels going viral.

5. The Power of the First 3 Seconds and Engaging Copy

Roastea recognised that the first three seconds of a reel are critical in capturing viewers’ attention. They ensured that their opening sequences were visually striking and compelling, so that viewers continue to watch the video. Moreover, Roastea crafted engaging and relatable copy to complement their reels, sparking curiosity and encouraging viewers to share the content with others. By creating a strong initial impression and supporting it with captivating copy, Roastea increased the likelihood of their reels going viral.

Summing-up: Instagram reels viral

Roastea’s incredible journey, from a modest beverage brand to a sensation on Instagram, showcases the immense power of creativity, authenticity, and community engagement in the digital marketing realm. Their brilliant strategy of crafting viral Instagram Reels not only grabbed attention but also resulted in remarkable sales growth.

What set Roastea apart was their ability to create Reels that were not only trendy but also relatable and visually captivating. They understood the importance of using popular audio and opening their videos in an eye-catching manner, making their content fresh, irresistible, and highly shareable. Roastea’s success serves as an inspiration for other businesses to tap into their creative potential, establish meaningful connections with their audience, and unlock new horizons of online success in the ever-changing digital landscape.

So what are you waiting for! Utilise these effective tactics to craft viral reels for your brand. And if you require assistance, feel free to reach out to us.

Gemius is an innovative integrated marketing agency located in the financial capital of Gujarat. With expertise in various domains, they provide a wide range of services including content creation, ad shoots, and digital marketing.

Furthermore, their expertise in digital marketing ensures comprehensive strategies that drive online visibility, brand awareness, and customer engagement. Gemius is dedicated to delivering top-notch marketing solutions tailored to meet the unique requirements of the brands.

Frequently Asked Questions by people on Google:
Q: Does boosting reels on Instagram increase views?

Ans: Yes, boosting reels on Instagram can increase views. By using Instagram’s promotional features, such as boosting, you can expand the reach and visibility of your reels, thereby increasing the number of views they receive. Boosting allows you to target specific audiences and maximise the potential for your reels to be seen by a larger number of users.

Q: Does Instagram pay you for viral reels?

Ans: As of now, Instagram does not directly pay creators for viral reels. However, the exposure and engagement generated by viral reels can lead to potential opportunities for monetization. Creators with a significant following and high engagement on their reels may attract brand collaborations, sponsorships, or other forms of monetization through partnerships. It’s important to explore different avenues to monetize your viral reel success.

Q: How much does Instagram pay for 1,000 views on Reels?

Ans: Instagram does not have a set payment structure for views on Reels. Unlike platforms such as YouTube, where creators earn revenue based on ad impressions or views, Instagram does not currently offer direct monetary compensation for view counts. However, the popularity and engagement garnered from Reels can indirectly contribute to monetization opportunities for creators, such as brand partnerships or sponsored content.