Importance Of Searcher Intent

Imagine someone has a query and they go to a search engine and type, “Where can I buy an apple?”

How would you know whether they want apples for eating or apple gadgets? This is the exact scratch-head moment where searcher intent plays a major role!

In this blog we are going to tell you everything about searcher intent. So keep reading till the end.

What Is Searcher Intent?

Understanding user intent is basically the meaning of Searcher Intent in simple words.

The example of the question that we took above is a broad match keyword, and for a search engine, there are a lot of keywords that are required to understand and present the results to the user. In order to get visibility on the search engine, you need to figure out the best possible match of keywords that will define the searcher intent.

Searcher intent is therefore a crucial factor for the search engine optimisation of a website.

Search intent basically means how a user selects the keywords and puts them together to search for a query on the internet.

You can also say that searcher intent means the search query that the user is doing is with which intention.

A user generally has 3 perspectives on a search:

  1. The user needs to learn something or gain information
  2. The user needs to do something, i.e., shopping. 
  3. The user needs to go somewhere.

Searcher intent is therefore a crucial factor for the search engine optimisation of a website. User intent in marketing plays an important role.

The Importance Of Understanding Searcher Intent!

It helps you see things from the user’s perspective, which eventually helps you find new and unique keywords. It gives you a better idea of what your audience needs. You get to have a clearer idea of the demographics and the needs of the people there. It helps you create better landing pages, which have a high probability of leading to conversions. It helps you strategize your content better.

How To Identify Searcher Intent?

There are four different ways in which your searchers are searching for their queries:

They are:

  1. Navigational Queries:

These are direct search queries made in order to find the website of a particular brand. The user might not know the exact URL, hence may use the brand name to conduct a search. For instance, “Where can I purchase the newest Apple products?”

  1. Informational Queries:

They are designed to gather details about a subject, a topic, a product, or a service.

  1. Transactional Queries:

Transactional queries include any that are part of an ongoing online transaction, like paying a bill online, or may not be part of a transaction, like looking up a restaurant for dinner and making a reservation online, or opening a Gmail account, subscribing to something online, and so forth.

  1. Commercial Queries:

After obtaining some information, some queries entail a transaction. These are informational searches that result in a business deal. For instance, if a person searches for “online shoe stores,” this search may lead to a commercial transaction online.


We gave you all the important information on Searcher Intent or User Intent. Since you have to truly enter the searcher’s head to comprehend what they mean, understanding searcher intent requires a lot of work. 

But what is the reward? – Successful comprehension will boost user confidence in you. It will also raise traffic, purchases, conversion rates, and clicks.

More than half of your job is done if you keep in mind “User Intent”!
We hope that this blog helped you to get clarity on SEO User Intent and User Intent in marketing. Check out to read many more informative blogs like these on various other topics that are important for marketing. On our website, you can see the brands that we are associated with. Also, you will be able to see the superhit campaigns that we have launched for various brands over the years. With Gemius’ assistance, you can develop the best strategy for your brand and reach new heights of success.