Wok On Fire

Brand Strategy - Campaigns - Digital Media

Work On Fire

Wok on Fire is a Pan Asian restaurant and authentic chinese started with their first restaurant in Surat, they have gradually extended their delicacies in more than 10 outlets.

At Gemius, we are responsible for framing their brand strategy, planning campaigns, building collaterals, growing their digital presence and activating their offline markets.

We are helping them develop a stronger brand value so that they can grow to become one of the best Authentic Chinese and Pan Asain Restaurant Chain in India.

We started working with as an end to end marketing consultant. We promote their brand on all platforms such as digital, print, outdoor and PR. Apart from these we also develop in-store collaterals for their different franchise outlets.

We have always integrated many promotional techniques as different on-ground activations on their various outlets such as bloggers meet and press conference to promote them on the digital space and build a strong PR image respectively. We have planned many campaigns in order to establish a strong brand image and recall.