Brand Strategy - Campaigns - Digital Media
Alpino Health Foods is India’s favourite health and nutrition brand. The Peanut Butter they manufacture is one of the top selling products on Amazon & Flipkart and they have a wide variety of healthy products.
At Gemius, we are responsible for framing their brand strategy, planning campaigns, building collaterals, growing their digital presence and activating their offline markets.
We are helping them develop a stronger brand positioning in the market such that they grow to become one of the most loved Health and Nutrition FMCG brands in the country and across the globe.
We started working with Alpino when they wanted to grow in the market and develop a stronger brand positioning. During our initial discussions, we developed strategies and campaigns to scale their digital business so as to capture a bigger audience and develop a stronger brand recall. We have been handling their e commerce advertising and ensuring the growth rate is achieved.
One of the other means we adopted for them is their PR building. A brand like Alpino deserves to be talked about. They have achieved a lot in a very little time and their story of six co founders is not only unique but also inspiring. We took this opportunity and pitched the brand to a lot of media houses across the country. Today, Alpino is not only loved by it’s consumers but also several media platforms.