Hey there, fellow marketers! Have you ever realised that the days are gone when traditional advertising could guarantee a successful branding campaign? Hopefully yes! In today’s digital age, consumers are more sceptical than ever before and are actively seeking authentic connections with the brands they love. So, it’s time to break and come out from […]
Marketing strategies used to be all about flashy ads, loud promotions, and exaggerated claims. But, nowadays, it is seen that people tend to make decisions based on their emotions rather than being attracted by promotions or ads. Thus, in today’s ultra-connected and ultra-competitive market, emotion has become a powerful tool to connect with the target […]
In the era of digital marketing, brand building or branding is not uncommon. Every business or organisation continuously tries to create its own brand identity to convey the core message of the business to the target audience. If you are a digital marketer or a business owner, you may always be in search of creative […]
In brief, content that is regarded as authoritative is high-quality and dependable by both Google and searchers. The purpose of this kind of material is to offer useful, correct, and pertinent information about a certain subject. Because of its knowledge and dependability, authoritative material is respected by the audience as a reliable source of information. […]
What are Backlinks? Backlinks are links from one website to another, commonly referred to as “inbound links” or “incoming links.” A backlink is a reference to another website that is referenced by another website. Backlinks are crucial for several reasons First, they can direct visitors from the connecting site to your website. They also play […]
Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry. Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting over 299 million subscribers in more […]
Although branding and advertising have some overlap, to a major extent they serve different purposes. Creating and shaping a brand’s identity is the responsibility of branding objectives. On the other hand, an advertising objective is responsible for promoting that brand and attracting customers. Often, the lines between these two services are blurred since both agencies […]
Ecommerce trends are the current developments and patterns in the online shopping industry. These trends can include the use of new technologies, changes in consumer behavior, and new business models. Some examples of ecommerce trends include the rise of mobile commerce, the increasing use of personalization and social media in ecommerce, and the emergence of […]
Elon Musk’s $44 billion Twitter takeover saga comes with all the drama necessary to be immortalised in case of studies for future captains of industry. While a Delaware Court was getting ready to rule on the standoff, Tesla Inc’s CEO performed a U-turn by proposing to buy Twitter at the agreed price. Let’s see why […]
“Dabur acquired 51% of the stakes in Badshah Masala.” This news has been making the rounds in the business industry. People must have definitely made comments as per their understanding of this matter from the point of view of either business owners, market experts, or bystanders. However, Gemius has been associated with Badshah since 2018 […]
