About the Role
The Social Media Executive at Gemius keeps the engine running. This is not a senior role, but it is an important one. We are not looking for someone who knows everything. We are looking for someone who is hungry to learn, proactive enough to figure things out, and accountable enough to follow through.
You will work with Brand Managers, Content Writers, and Designers to plan, publish, and manage content across multiple brand accounts, from calendar planning to community management. If you pay attention to what is working and take initiative without waiting to be told, this role is for you.
Key Responsibilities
Strategy to Calendar Translation
- Assist in developing monthly content calendars aligned with brand strategy and communication goals.
- Translate briefs into platform-wise content plans across formats – reels, statics, carousels, stories, and trending formats.
Cross-Functional Collaboration
- Work with Brand Managers, Content Writers, Designers, and the Performance team to ensure smooth execution.
- Coordinate client approval rounds, manage feedback loops, and flag delays before they become problems.
Platform & Publishing Ownership
- Schedule and publish content across Instagram, LinkedIn, Facebook, and other platforms.
- Optimise captions, hashtags, formats, and posting timings. Maintain account hygiene across all profiles.
- Handle community management – comments, DMs, and escalations where required.
Shoot Planning & Coordination
- Assist in planning shoot requirements — concepts, shot lists, and mood direction.
- Coordinate with clients and production teams to ensure outputs align with upcoming content calendars.
Performance Monitoring & Optimisation
- Track engagement, reach, saves, CTR, and follower growth across all managed accounts.
- Monitor competitor activity and platform trends. Proactively suggest experiments and new formats.
Key Performance Indicators (KPIs)
- Content calendar completion rate – percentage of planned posts published on time.
- Engagement rate across managed accounts – tracked month-on-month.
- Community response time – comments and DMs addressed within 24 hours.
- Internal deadline adherence – briefs and follow-ups completed on time.
- Proactive contributions – ideas, format suggestions, or trend observations per month.
What We Are Looking For
- Curious – you follow trends and genuinely enjoy the social media space.
- Proactive – you don’t wait to be told. If something needs doing, you do it.
- Organised – multiple accounts and deadlines, nothing falls through.
- Accountable – you own tasks and follow through until done.
- Open to feedback – you take direction well and use it to get better.
- Minimum 1 year of experience in social media or a related role. Familiarity with Meta Business Suite and basic analytics is expected.
