The channel via which a target audience is exposed to a marketing message is the key distinction between digital and traditional marketing. Digital marketing employs digital media, such as social media or websites, as opposed to traditional marketing, which uses traditional media, such as magazines and newspapers. Of course, just because something is traditional doesn’t […]
Imagine someone has a query and they go to a search engine and type, “Where can I buy an apple?” How would you know whether they want apples for eating or apple gadgets? This is the exact scratch-head moment where searcher intent plays a major role! In this blog we are going to tell you […]
When you open Instagram now, the home screen is revolutionarily different than how it was when it launched in 2010. You would not be able to recognise the app if not for the popularized logos and symbols that are still core to the app. As with most apps, Instagram has gone through multiple makeovers and […]
How many times does it happen to you that you open your email and see at least one email (if not loads of them) from brands that notify you about their new collection launch or a big sale that the brand is going to hold very soon? Quite often, isn’t it? And honestly, sometimes these […]
Do you have an idea that could mint the big bucks? Did the proverbial “lightbulb” blink to life in your brain and you are considering setting up a startup business? Not to bring you down, but the most perilous challenge faced by a startup is remaining cash-positive. The first department to be shown the door […]
The marketing horizon is an ever-changing one. The digital revolution has given traditional marketing methods a run for their money. Limitless advertising possibilities have emerged and have been effectively used by brands. One such marketing tactic is moment marketing, where you associate your brand with a “moment” or an event. It isn’t really difficult when […]
Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]
It is astonishing that you came out of the world of memes and got some time to read this blog on memes. Well, as you are here, let’s talk about meme marketing and actually have a serious discussion on it. (you might have thought about a lot of sarcastic memes in your head after reading […]
The world has witnessed some of the greatest developments in digital technology from time to time. Technology has grown across various corners of the world at an extremely fast pace and this also led to a transformation in the lifestyle of millions of people. The world also witnessed a quick digitalization of technology across various […]
