The world has witnessed some of the greatest developments in digital technology from time to time. Technology has grown across various corners of the world at an extremely fast pace and this also led to a transformation in the lifestyle of millions of people. The world also witnessed a quick digitalization of technology across various […]
With the digital marketing campaigns evolving and taking shape aggressively, it’s up to brands to kick up their marketing game a notch to maintain their position in the competitive struggle to be relevant, relatable & hip. With everyone looking up new ways to stand out with their social media campaigns, here’s a way you can […]
Someone’s said it right, “Content is King!” It holds true for a simple message of “Daag Acche Hain!” by India’s favourite Surf Excel or for Coca Cola, making their beverage synonymous to the drink you need to reach out for with “Thanda Matlab Coca Cola!” Whether it’s an ad copy, a stellar tagline or an […]
Instagram has been transforming the world of digital communication. The platform rolled out its latest feature called Reels at the start of August, creating a lot of buzz on social media after TikTok was banned in India. Initially, people criticized reels and a lot of memes were generated on the same. After some time, users […]
Diwali is a frenetic time at an agency. The run up to Diwali is like a 100m dash, with people crushing the deadlines daily. Equally adventurous is the 5 day diwali break that comes on and after Diwali, where after a sail through stormy waters, one enters a sea of serenity. But in the days […]
The business of marketing and advertising began and has sustained by hitting the right chords with people, all kinds of people. Although it may be a vehicle to get money into the businessmen’s pockets, it has also become one to show parts of society that many are not aware of, are not in agreement with […]
Word of mouth marketing is a form of marketing strategy running from the start of the advertising industry. It has been the main reason for the success of many brands. It has undoubtedly been the most used marketing strategy which has been existing even before the invention of the internet. So, what is word-of-mouth marketing? […]
The COVID-19 pandemic saw a lot of changes and adaptations in businesses across the globe. We were able to see brands and organisations adopting newer techniques. Adjustment towards the #NewNormal & newer practices is a must. As they say, if businesses are not agile enough to change their face and adopt new methodology, they will […]
