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From Storytelling To Sales: How Short Form Video Content Drive Result For Your Business

Do you know what connects a captivating story and a successful sale? It’s the power of short-form video content! In today’s digital age, businesses must leverage the latest trends and technologies to stay ahead of the competition. One such trend is the use of short-form videos to tell compelling stories and drive sales.  In this […]

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Beyond social media

Beyond Social Media: How To Leverage Influencer Marketing For Holistic Branding Strategy

Hey there, fellow marketers! Have you ever realised that the days are gone when traditional advertising could guarantee a successful branding campaign? Hopefully yes!  In today’s digital age, consumers are more sceptical than ever before and are actively seeking authentic connections with the brands they love.  So, it’s time to break and come out from […]

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visual storytelling

Why Visual Storytelling Is Essential For Branding

In the era of digital marketing, brand building or branding is not uncommon. Every business or organisation continuously tries to create its own brand identity to convey the core message of the business to the target audience. If you are a digital marketer or a business owner, you may always be in search of creative […]

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Few unique ways to create authoritative content for google and searchers.

In brief, content that is regarded as authoritative is high-quality and dependable by both Google and searchers. The purpose of this kind of material is to offer useful, correct, and pertinent information about a certain subject. Because of its knowledge and dependability, authoritative material is respected by the audience as a reliable source of information. […]

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High Quality Backlinks

Things You Need To Know About Backlinks And High-Quality Backlinks

What are Backlinks? Backlinks are links from one website to another, commonly referred to as “inbound links” or “incoming links.” A backlink is a reference to another website that is referenced by another website. Backlinks are crucial for several reasons First, they can direct visitors from the connecting site to your website. They also play […]

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Spotify Marketing Strategy

Cracking The Code: Case Study On Spotify Marketing Strategy

Spotify is a music streaming service that was launched in 2008 and has since become one of the leading players in the industry.  Spotify’s rise to success has been quite phenomenal, as it has become one of the most powerful streaming music platforms for millennials. In addition to boasting over 299 million subscribers in more […]

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What makes Branding different from Advertising

Although branding and advertising have some overlap, to a major extent they serve different purposes. Creating and shaping a brand’s identity is the responsibility of branding objectives. On the other hand, an advertising objective is responsible for promoting that brand and attracting customers. Often, the lines between these two services are blurred since both agencies […]

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