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The evolution of TikTok and its wild growth as a major marketing platform.

With over 800 million active users, you have to be living under a rock if you haven’t heard of the supremely sensational social media platform – TikTok. Not only is TikTok the fastest growing social media platform in the world but is also one of the world’s most downloaded apps in recent history.   What […]

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A work from home day in the life of a full-service agency

“Am I audible?”, “Please unmute before you talk.”, “Okay so everybody on?”, “Your voice is breaking!” are some of the things you are now hearing on a regular basis, whether you’re working or in school. Since we have all been keeping safe at our homes, our routines have not really changed, they have just gone […]

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Being in the Moment (Marketing)

With the technology and trends moving forward at a breakneck pace, it is imperative that the brands keep up with them. In order to stay hand in hand with the ever-changing marketing ploys, every brand needs to step up their game. Especially with social media being ubiquitous, having an impressive online presence is a must. […]

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Rebranding Godrej

The proliferation of technology, with the growing expectations of customers, has led the companies towards a technological revolution across the globe. But the recent trends suggest that a company is driven not only via its technological advancement, but also its brand image that helps it maintain that momentum. And often times, companies are not even […]

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Lost In Marble

Client projects are often times mundane, not well executed, or a collaborative mess between the various agencies (photography, videography, styling et cetera) handling it. However, there are times when a client project, especially for branding, can take a wild turn for the better. When such an idea is thought out, it has to bear the […]

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FOR THE EXCEPTIONALS

Nothing can feed you more but your passion when it is about your job. As an engineer, I came with a default tagline of a Technical Employee and soon understood that I have to start my career with a technical job. But who would have thought that I would end up following my passion? And […]

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WRITTEN IN THE STARS

Welcome to the second post on Gemius’ Blog, namely “Written in the Stars.” As the Visual Strategist & Copy Writer at the agency, the responsibility(burden) of writing this blog inadvertently fell on my shoulders (although it was my idea to even have a blog in the first place). Having worked at Gemius for over a […]

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