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Akshita Kauntia

Using stories as a tool to take your digital game up a notch

The digital market has been evolving at an aggressive speed. The brands have been upping their game with creative, innovative and an agile approach towards their marketing strategies. The digitally active brands are trying to come up with ways to capture the attention of their target market along with creating an impressive engagement amongst its [...]

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Being in the Moment (Marketing)

With the technology and trends moving forward at a breakneck pace, it is imperative that the brands keep up with them. In order to stay hand in hand with the ever-changing marketing ploys, every brand needs to step up their game. Especially with social media being ubiquitous, having an impressive online presence is a must. […]

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