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Importance Of Searcher Intent

Imagine someone has a query and they go to a search engine and type, “Where can I buy an apple?” How would you know whether they want apples for eating or apple gadgets? This is the exact scratch-head moment where searcher intent plays a major role! In this blog we are going to tell you […]

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Your Guide To Email Marketing

How many times does it happen to you that you open your email and see at least one email (if not loads of them) from brands that notify you about their new collection launch or a big sale that the brand is going to hold very soon? Quite often, isn’t it? And honestly, sometimes these […]

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4 MARKETING STRATEGIES FOR STARTUPS

Do you have an idea that could mint the big bucks? Did the proverbial “lightbulb” blink to life in your brain and you are considering setting up a startup business? Not to bring you down, but the most perilous challenge faced by a startup is remaining cash-positive. The first department to be shown the door […]

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Moment Marketing: How it will help businesses for growth?

The marketing horizon is an ever-changing one. The digital revolution has given traditional marketing methods a run for their money. Limitless advertising possibilities have emerged and have been effectively used by brands. One such marketing tactic is moment marketing, where you associate your brand with a “moment” or an event. It isn’t really difficult when […]

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EMOTIONAL BRANDING IN E-COMMERCE FROM HEART TO CART

Emotional branding, and advertising for that matter, have been around for decades! When you associate your brand, product, or service, you create a relationship with the customer that triggers specific emotions. Emotional branding triggers and plays to the human emotions of love, greed, fear, and gratitude. Emotional branding, according to an article by Harvard Business […]

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Meme Marketing: More Than A Trend

It is astonishing that you came out of the world of memes and got some time to read this blog on memes. Well, as you are here, let’s talk about meme marketing and actually have a serious discussion on it. (you might have thought about a lot of sarcastic memes in your head after reading […]

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The Importance Of Content Marketing For Online Business Growth

The past decade has changed the landscape of marketing. The digital world has expanded the reach and given brands the opportunity to cater to their customers in a much more intimate manner. Companies have witnessed meteoric growth when online marketing has been effectively and efficiently employed. Increased use of technology and social media has made [...]

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Metaverse And Its Impact On Marketing In 2022

The world has witnessed some of the greatest developments in digital technology from time to time. Technology has grown across various corners of the world at an extremely fast pace and this also led to a transformation in the lifestyle of millions of people. The world also witnessed a quick digitalization of technology across various […]

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The Personal Touch - Opening new doors to Marketing!

With the digital marketing campaigns evolving and taking shape aggressively, it’s up to brands to kick up their marketing game a notch to maintain their position in the competitive struggle to be relevant, relatable & hip. With everyone looking up new ways to stand out with their social media campaigns, here’s a way you can […]

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